Maximizing your summer engagement ahead of a federal election
In any “normal” year, summer Parliamentary recess in Ottawa for the #cdnpoli bubble means an end to the hustle-and-bustle and some much-needed down time. The summer “BBQ circuit” would be in full swing as MPs fan out in their ridings to attend events and connect with constituents.
But we haven’t had a “normal” summer in awhile.
Even in 2019 — long before the COVID-19 pandemic — parties were in pre-election mode.
While pandemic-weary staffers, journalists and public servants are no doubt taking some time off here and there, the summer of 2021 is an important time to lay the groundwork for an anticipated election.
Here’s what you can expect during these dog days of summer:
Don’t expect to hear back right away — MPs, staff and the public service are coming off a very long and exhausting Parliamentary sitting. Early July may be a slower time.
Political theatrics will bleed into the summer and likely intensify — Coming off the heels of a tumultuous spring sitting, expect to see political tensions between parties only intensify ahead of a potential election period.
Don’t discount the summer BBQ circuit — It would have seemed unfathomable just a few months ago, but widespread vaccination and the lifting of public health restrictions in many provinces means a return to in-person events is happening in some capacity, especially in the West. MPs are eager to get out and see people face-to-face (though hand shaking will likely be replaced with elbow bumping for many).
Election machinery revving up — From mapping out the ground game to putting out trial-balloon talking points, expect parties to make some noise. More candidates are being nominated everyday and messaging is being crystalized in anticipation of a trip to the polls.
Whether the next election is around the corner or not, the period between now and the writ drop is critical for Canadian organizations with a stake in public policy. Here are a few ways you can maximize your summer engagement:
Submit a pre-budget submission to the Standing Committee on Finance — Distilling your asks into a few simple recommendations is a good way to put down a marker for the future and also maintain your profile around town. The deadline this year is August 6.
Sharpen your key messages to be election ready — It’s not enough to just push the same old lines. Ensure your asks resonate across party lines.
Get your message out — There are many ways to stand out this summer and make sure your issues are heard. We can help!
Take the pulse — Knowing where Canadians stand on your policy issues is important to make sure you’re striking the right tone. Compass Rose has special research and polling opportunities available. We would be happy to tell you more.
Develop an election readiness plan — While we don’t have a crystal ball, we can prepare as best we can. Set your organization up for success, no matter who forms the next government.
Need help? Reach out to us to learn more about how we can help you maximize summer engagement and get ready for a potential campaign.
