Crafting a narrative that elevates common good procurement solutions
For companies looking to drive policy change with public sector leaders or secure government contracts, a well-defined narrative is critical for effective stakeholder outreach, relationship building and bid responses, writes Public Affairs Counsellor Melissa Cable.
Evoking emotions, building connections, and uniting audiences are just a few benefits of effective storytelling and communicating a defined narrative. For business leaders, narratives can drive critical discussion, and, when communicated effectively, foster a collective understanding of shared values and opportunities across partners and stakeholders.
In contrast, companies that don’t have a well-thought-out narrative risk brand ambiguity, lack of consistent communication across an organization and team members, uncertainty around value proposition and expertise, and missed business opportunities.
For companies looking to drive policy change with public sector leaders or secure government contracts, a well-defined narrative is critical for effective stakeholder outreach, relationship building and bid responses. Compass Rose Group’s team of experts has experience working with clients across all industries to develop and communicate compelling and authentic narratives to achieve a variety of policy and procurement outcomes.
“A strategic narrative allows leaders to demonstrate their understanding of the often complex challenges facing government in a compelling way that can build champions and serve as a catalyst for positive change and partnerships between industry and government. ”
Our team takes a collaborative approach to developing narratives that help drive success for our clients engaging with government stakeholders or looking to respond to procurement opportunities, with several key benefits:
Building a personal connection: Storytelling in government relations highlights the human side of an organization, allowing companies to showcase its people, its industry leadership, and its expertise in an impactful and succinct way.
Framing the issues, challenges, and solutions. An effective narrative can provide clarity to stakeholders on both the issues and opportunities in front of them, as well as what solutions and the path forward could look like, leading to consensus upon which strong partnerships and relationships can be built.
Highlighting corporate values and differentiators: A powerful and well-crafted narrative allows companies to highlight corporate values, communicate a company’s priorities, and outline what makes it unique – from culture, to expertise, to overall value proposition – and how those differentiators can benefit government stakeholders and objectives.
Alignment with government priorities. A strategic narrative allows leaders to demonstrate their understanding of the often complex challenges facing government in a compelling way that can build champions and serve as a catalyst for positive change and partnerships between industry and government.
As industry and government stakeholders look to collaborate to tackle critical issues facing Canada today – from strengthening Canada’s cyber security to updating Canada’s regulatory framework, to securing our role on the global stage – the Compass Rose team is ready to help industry leaders develop a narrative that distills complex information, clarifies the path ahead, outlines competitive differentiators, and unites stakeholders in a common good that benefits all Canadians.
Melissa Cable has spent the last two decades working in many of the country’s key business sectors including professional services, technology and health services. She has extensive experience working with C-suite leaders as well as experience as a senior staffer in both government and opposition. She bridges strategic communications and public policy to drive meaningful change.
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