masterclasses

Upcoming

Please note: This masterclass will be delivered in English only.

Getting your message in front of decision makers: public relations ahead of an election
Thought leadership for busy professionals
Engaging the media: Building relationships, effective pitching and media training foundations
Be heard above the noise: Leveraging social media for impact and engagement
Crash course: Crisis communications 101 and making the most of rapid response opportunities
Expert guidance in a small group setting from some of Canada’s leading authorities in PR, media relations and election year engagement
A custom-tailored agenda that includes locally-catered lunch, breaks for independent working time and promotes clear thinking with access to nature trails and nearby lakes

Snapshot of workshop courses

PR for GR

Learn how to effectively amplify your public relations to further your government relations goals.
Raising your thought leadership

Building credibility, setting the public policy agenda and ensuring your voice is heard ahead of an election campaign.
Engaging the media

Together we will do a deep dive on how to shape the narrative, respond to key issues and effectively reach target audiences.
Leveraging social media in a crowded space

Learn how to reach Canadians through effective social media campaigns and ensure your messages cut through the noise.
Crisis communications in today's media cycle

Learn how to prepare and to respond to a crisis issues with confidence to keep your brand intact.